List of Figures
| FIGURE 1-1. | Factors affecting the customer’s decision to buy. | 15 |
| FIGURE 3-1. | A quick guide to the three-step qualifying process. | 52 |
| FIGURE 6-1. | Customer behaviors in three stages of commitment. | 90 |
| FIGURE A-1. | Common expenses cited in quantifying costs. | 142 |
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