About the Author

PAUL CHERRY has more than twenty years of experience in sales, management, executive leadership, and performance-improvement strategies. As president and CEO of Performance Based Results, an international sales and leadership training organization, he instructs more than 5,000 sales professionals each year on how they can improve their selling techniques. Paul has worked with 1,200 organizations, ranging in size from Fortune 500 companies, including Johnson & Johnson, Federal Mogul, Medtronic, Moody’s, Comcast, Blue Cross, Wells Fargo, Shell Oil, and GlaxoSmithKline, to small and mid-sized businesses, in industries as diverse as healthcare, manufacturing, telecommunications, publishing, financial services, and distribution. ...

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