Questions That Sell

Using Voice Mail

Here are some great examples of how to provoke a customer response via voice mail:

• “According to JAMA, there is a case of pneumonia among ventilator patients every week at busy ICUs, and up to 40 percent of these patients die. Over the last twelve months I have been working with a hospital in northern New Jersey, and during that time not one patient on a ventilator has developed pneumonia. Is this a problem you feel you need to address? If so, please call me at ______________ [your phone number].”

• “Hi, my name is ______________ and last week I read an article in the Wall Street Journal that claimed drug testing is an ineffective tool to weed out poor-quality job applicants. Yet, five times as many companies test for drugs today ...