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Questions that Sell, 2nd Edition by Paul Cherry

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Introduction

DOES THIS SOUND FAMILIAR?

The world is running at a faster pace than ever before and we as salespeople must constantly adapt to new situations. In the present climate customers do not want to spend a lot of time building relationships with salespeople. They want quick and easy solutions at the cheapest price. Technological advances have forever changed our world; now that customers can do business with companies all over the globe they do not need expert salespeople. Instead, customers can get instant access to information on the Internet or from the hordes of salespeople that call them each day. Instead of trying to be the customer’s friend, you as a salesperson need to cut to the chase and offer the best deal or you will lose out ...

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