Sample chapter fromSell with a Story by Paul Smith
“Sell with a Story is a rich compilation of story techniques that can improve any persuasion process.” –Forbes.com
In Sell with a Story, storytelling expert Paul Smith helps salespeople add this potent tool to their toolkit, and get dramatically better results. Based on interviews with sales and procurement professionals at more than 50 top companies including Microsoft, Costco, Xerox, Abercrombie & Fitch, and Hewlett Packard, Sell with a Story explains how stories work, when to use a story to move the sales process along, which ones to always have handy, and how to turn real-life experiences into stories that resonate.
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