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Questionnaire Design, 3rd Edition by Ian Brace

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Introduction

It is clear to anyone undertaking data collection through a questionnaire survey that the questionnaire is one of the most crucial elements in its success. You will only collect information that you ask for; and the way you ask the questions will affect the type and accuracy of the responses you receive. This is the case for all methods of data collection, whether there is an interviewer present or the survey is self-completion. However, the full importance of writing a good questionnaire is often underestimated. After all, anybody can write a set of questions, can’t they? But if those questions are the wrong questions, poorly phrased, or in the wrong order, the answers obtained may be worse than meaningless: they may be misleading. ...

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