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Questionnaire Design, 3rd Edition by Ian Brace

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13

Piloting the questionnaire

Introduction

It is always advisable to pilot the questionnaire before the survey goes live. Whether it is a new questionnaire written to meet a set of specific objectives or a set of questions that have been used before and adapted or arranged for a new study, testing it out is an essential precaution. Questionnaires are rarely the best that they could be at the first attempt. They need revising and testing until all concerned, researcher and client, are happy that they have the best questionnaire they can get. Piloting the questionnaire should be an integral part of that process.

Unfortunately, it is very common with commercial studies for piloting time not to be built into the project schedule. This stage in ...

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