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Questionnaire Design, 3rd Edition by Ian Brace

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11

Online questionnaires

Introduction

This chapter looks specifically at web-based online questionnaires, which, as electronic self-completion questionnaires, present a number of issues but also many opportunities for creativity on the part of the questionnaire writer and involvement for respondents.

Electronic questionnaires provide the researcher with many new options, whether as CAPI or CATI or online. In CAPI and CATI questionnaires, developments have been largely aimed at helping interviewers to carry out a better interview, while retaining the structure and approach of the paper questionnaire. Some electronic self-completion techniques, such as the virtual shopping technique shown later, are equally appropriate to be used either in CAPI ...

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