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Questionnaire Design, 3rd Edition by Ian Brace

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03

Planning the questionnaire

Introduction

Whatever the type of data collection used, a questionnaire that is going to provide accurate, good-quality information needs to be thought about and planned before any questions are written. The sequence of the different topics that may be covered by the questionnaire, the sequence of individual questions and the sequence in which prompted responses are given can all dramatically affect the accuracy and reliability of the collected data. It is also essential to plan the routeing so that respondents are asked the questions that they should be asked and are not asked those that are irrelevant to them.

From the research objectives plus, if possible, the business objectives, it should be clear what data ...

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