Quantitative Techniques: Theory and Problems

PRACTICAL QUESTIONS

1. The XYZ company during the festival season combines two factors A and B to form a gift pack which must weigh 5 kg. At least 2 kg. of A and not more than 4 kg. of B should be used. The net profit contribution to the company is Rs. 5 per kg. for A and Rs. 6 per kg. for B. Formulate LP Model to find the optimal factor mix.
2. An advertising agency wishes to reach two types of audiences; customers with annual income of more than Rs. 15,000 (target audience A) and customers with annual income of less than Rs. 15,000 (target audience B). The total advertising budget is Rs. 2,00,000. One programme of TV advertising costs Rs. 50,000 and one programme of radio advertising costs Rs. 20,000. For contract reasons, at least 3 programmes ...