Foreword
Joseph Dumas
User Experience Consultant
When the first edition of Quantifying the User Experience was announced in 2012, I ordered a copy. I knew the authors, Jeff and Jim, as frequent contributors to the User Experience (UX) research literature and they were both reviewing editors for the Journal of Usability Studies while I was its Editor in Chief. I always sent them the manuscripts to review that made heavy use of statistics.
Waiting for the book to arrive, I began to think: Do we in the User Experience (UX) profession need our own book on basic statistical methods? There are literally dozens of recent books on statistics written for psychologists, social scientists, engineers, market and medical researchers, etc. Why not just pick ...
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