Biographies

JEFF SAURO

Dr Jeff Sauro is a six-sigma trained statistical analyst and founding principal of MeasuringU, a customer experience research firm based in Denver. For over 15 years he’s been conducting usability and statistical analysis for companies such as Google, eBay, Walmart, Autodesk, Lenovo, and Dropbox or working for companies such as Oracle, Intuit, and General Electric.

Jeff has published over 20 peer-reviewed research articles and 5 books, including Customer Analytics for Dummies. He publishes a weekly article on user experience and measurement online at measuringu.com.

Jeff received his PhD in Research Methods and Statistics from the University of Denver, his Masters in Learning, Design and Technology from Stanford University, ...

Get Quantifying the User Experience, 2nd Edition now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.