Quantifying the User Experience, 2nd Edition

Chapter 10

An introduction to correlation, regression, and ANOVA

Abstract

The previous chapters have covered the fundamentals (information and analytical methods) that practitioners need to conduct usability testing and other user research. There is a world of more advanced statistical methods that can inform user research. This chapter provides an introduction to correlation, regression, and ANOVA.

Keywords

general linear model

GLM

correlation

rho

phi

regression

analysis of variance

ANOVA

multiple comparisons

interaction

Introduction

The previous chapters have covered the fundamentals that practitioners need to conduct usability testing and other user research. There is a world of more advanced statistical methods that can inform user research. ...