Make the Most of QFD and the Voice of the Customer in Six
Quality Function Deployment (QFD) techniques have helped thousands of organizations deliver higher-quality, more user-focused product designs. Now, Lou Cohen’s classic guide to QFD has been thoroughly updated to fully align QFD with Design for Six Sigma (DFSS) and other state-of-the-art Six Sigma methodologies.
Revised by world-class Six Sigma expert Joe Ficalora and his team at Sigma Breakthrough Technologies, this new edition’s up-to-date perspective on QFD reflects dozens of successful Six Sigma and DFSS deployments. They offer a start-to-finish methodology for implementing QFD, and systematically illuminate powerful linkages between QFD and Six Sigma, DFSS, Marketing for Six Sigma (MFSS), and Technology for Six Sigma (TFSS). An expanded, start-to-finish case study demonstrates how QFD should function from all angles, from design and marketing to technology and service.
Learn how to
Identify the roles and advantages of QFD in today’s global business environment
Understand every element of the House of Quality (HOQ)
Use QFD to drive more competitive product and service development
Move from the processes you have to the processes you want
Anticipate QFD’s unique challenges, overcome its obstacles, and deploy it successfully
Extend the HOQ concept all the way through project completion
Deploy powerful Voice of the Customer (VOC) techniques throughout all phases of development, not just planning
Adapt QFD for software development, service development, and organizational planning
Whether you’re working in operations, engineering,
marketing, technology, or service development, this book will help
you drive maximum value from all your Six Sigma, QFD, VOC, and DFSS