Summary

Qualitative research is conducted on a face-to-face basis, and thus depends on the ability of the researcher to interact effectively with the study population in order to collect the required data. Maximum learning is achieved when researchers suspend their judgments and biases and use the tools of qualitative inquiry to learn from others and represent their perspectives. This is not to say that researchers must agree with everything their respondents tell them. It does mean that they have to listen carefully and sift through their own biases while doing so to be able to recall and record accurately what respondents say and do. The most effective ways of preparing for a qualitative study are thinking through in advance what the study ...

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