Key Ideas

  • Empirical knowledge may be generated using scientific or social scientific approaches to study both physical and human phenomena.
  • Qualitative research, as contrasted with quantitative studies, places more emphasis on the study of phenomena from the perspective of insiders.
  • Quantitative researchers attempt to remain independent of the phenomena they study with the aim of generalizing findings, where as qualitative researchers immerse themselves, viewing meaning as more context- and time-specific and, in most cases, not generalizable.
  • Qualitative research from the critical theoretical view uses interpretive frameworks but also reveals ways that power is embedded in social contexts.
  • Research methods refer to the kinds of tools used to ...

Get Qualitative Research: An Introduction to Methods and Designs now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.