Chapter OneWhat Is Qualitative Research?
This book is about qualitative research—what it is, and how to do it. But before we get into qualitative research, it's important to define what we mean by research itself. There are many definitions of research, but what they all have in common is the notion of inquiring into, or investigating something in a systematic manner. In everyday life we talk about “doing research” to inform our decisions and to decide on a particular course of action. For example, when it comes time to buy a new car, you might do some “research” by consulting Consumer Reports and a number of Internet sites that rate cars on quality, customer satisfaction, safety, and so on. All of this “research,” in addition to test-driving ...
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