Chapter 3
They're Selfish
It's a Bird! It's a Plane!
No, it's a QR code being pulled by an airplane . . .
Admit it; you just want to have a QR code. You can't even help yourself.
They're shiny and new. They show that you and your business are on the cutting edge of tech.
Experts are telling you that you need to have one.
The thing is, we need to be doing things in business because we should, not only because we can.
QR codes are selfish. Just look at this QR code being pulled behind a plane. Seriously? How selfish can you really be? I know one of you reading this approved the budget for it.
You know what makes them really easy to show off? A plane and the wide-open sky.
You know what makes scanning a code really difficult? Motion and distance.
In this section, we are going to look at all the selfish things we do in business. From trying to control customer feedback to ignoring customers altogether, these examples are all about us.
Nobody Cares about Your Logo
No one ever ate at your crappy restaurant and said, “The food was cold, the service was bad, but did you see the logo ?! It's exquisite. We have to come back next Thursday!”
Checking Out
74% of Americans are unfamiliar with the concept of checking in to a location via mobile device, and only 3% have ever checked in. Even more ...
