Replacing SMS Text with QR Codes
If you haven’t done an SMS text campaign before, I bet you’ve seen one, perhaps at a store or in an ad you’ve seen. An advertisement might say something like this: “Get exclusive monthly discounts; text SHOP to 55555.” (In the example, SHOP is called the keyword, and the five-digit number is called the short code.)
When a user does this, he’s added to a database from which you can send him future text messages.
SMS text is popular with marketers, but QR Codes may be a better alternative. Here are some advantages that the QR Codes have over SMS text campaigns:
Scanning a QR Code is easier than sending a text. QR Codes involve no typing, just button pressing and scanning.
QR Codes can directly link to rich media, whereas SMS text gives you a link that you have to click to access content.
QR Codes have a newness factor that SMS text doesn’t. It’s new, easy, and cool — just the things consumers like.
QR Codes are visual and more attractive and enticing to consumers than a keyword and short code. QR Codes can also be customized with color or artwork.
QR ...
Get QR Codes For Dummies, Portable Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
