Making the Business Case for QR Codes
You picked up this book, so you may already see the business value of QR Codes. I can quickly confirm that your assumption is right.
QR Code use is growing. QR could easily stand for quick rise. According to Scanbuy, a leading mobile marketing company, in the third quarter of 2011, 44,000 Codes were generated — compare that to just 17,000 in the third quarter of 2010. The 44,000 codes accounted for more than 400,000 scans combined, an increase of 39 percent over 2010 results.
QR Codes deliver the information consumers want. The Internet has created a whole layer of content that consumers consult before they buy or act on just about anything. Google has a good name for it: the Zero Moment of Truth (or ZMOT). More and more, this information is accessed via smartphones. QR Codes are an easy way for smartphone-toting shoppers to retrieve it.
QR Codes are made for the mobile consumer. According to a Nielsen study in late 2011, more than 60 percent of 25- to 35-year-olds own smartphones. And among those 18–24 and 35–44 years old, smartphone owners hover near 54 percent. Even smartphone use among 55- to 64-year-olds is at 30 percent, up 5 percent in ...
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