Chapter 5
Making Sure Your QR Code Is Scanned
In This Chapter
Telling people about your QR Code
Improving the chances your QR Code is scanned
Giving people good reasons to keep on scanning
The goal of this book is to show you how to use QR Codes for marketing and make them a successful, permanent part of your marketing plan. I want to make sure you and I are clear on our terms.
QR Codes are two-dimensional barcodes that link the offline world with digital content. The things you do to get and keep stakeholders is called marketing. The specific tactics you adopt to realize your marketing objectives are part of your marketing plan.
In this chapter, I show you how to promote your QR Code with stakeholders, how to increase the odds they’ll scan it, and, finally, how to add value with your QR Code so that, after someone’s scanned it, they’re happy they did.
