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QlikView Your Business by Lars Bjork, Charlie Leichtweis, Tammy Gibson, Oleg Troyansky

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Chapter 2 Why Use Qlik for Data Discovery and Analytics?

This chapter gives a short version of the evolution of business intelligence, and how Qlik’s disruptive entry into the market has impacted not only the technology that businesses use, but how they actually use data and analytics.

You’ll look at how Qlik’s products facilitate data discovery—a more realistic and natural approach to data analysis than the somewhat outdated notion of business intelligence. And finally, you’ll learn about both of Qlik’s products, QlikView and Qlik Sense.

The Evolution of BI

Software providing business intelligence (BI for short) has been around for several decades, but was affordable only to very large enterprises. And while the technology was expensive and labor-intensive, BI systems mostly delivered an underwhelming product: static reports. However, in recent years, fluid changes in economic conditions require that businesses adapt quickly to stay competitive. No longer satisfied with static reports and analysis, businesses increasingly demand more flexibility and insight from BI systems. The success of products like QlikView highlights the fading value of the static reporting system. Why? To fully appreciate the revolutionary change brought by QlikView to the BI market, it’s helpful to review where things started.

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