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QlikView Your Business by Lars Bjork, Charlie Leichtweis, Tammy Gibson, Oleg Troyansky

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Chapter 1 The Needs and Challenges of Business Intelligence and Analytics

Every day we are confronted by the challenges of our business, whether we work in the boiler room or the board room. We worry about how to make things work in the best possible way and we worry about avoiding mistakes that can cause things to go wrong. There are a lot of moving parts to any business and it takes a number of people to monitor and manage those moving parts. The fact that there are challenges to managing your enterprise is not a new revelation. Challenges are the main reasons we face some amount of stress in our jobs each time we care enough to “get it right.” The question is not just, “What am I supposed to be doing right now?” but, “Where are the current and potential problem areas that will prevent me and my business from succeeding?”

This chapter begins to address those questions and provides some insight into the ways this book will help you answer them. You will learn what business intelligence (BI) is, and the analytics that drive an understanding of the strengths and opportunities that exist in your business.

The Case for Business Intelligence

The issues that keep us up at night include what we don’t know about our business as much as what we do know. For example, one company experienced a 30% drop in sales in a period of two and a half years. It’s true that they knew what customers they lost. In fact, they lost all of their mass channel retail accounts in North America. They were ...

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