Meet HighCloud Airlines
It's a typical Monday morning at the office. Sara, an executive at HighCloud Airlines, arrives early to begin a busy week. Work has been hectic lately.
Ever since the start of the Euro crisis, the market for air travel and cargo in HighCloud's home market in Europe has been steadily declining. As a result, HighCloud's financial results have also been sloping downward.
A few weeks ago, in an effort to turn the company around, Steve, the CEO, launched an initiative to investigate the company's expansion into other markets. Sara and her team have been tasked with investigating the US airline market. It's a project that, if done well, might really raise the profile of Sara and the team.
Unfortunately, data from many different ...
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