Contents
Preface The Socialization of Media and PR 2.0
Introduction Social Media = The Reinvention of Public Relations
Part I The True Value of New PR
Chapter 1 What’s Wrong with PR?
Chapter 2 PR 2.0 vs. Public Relations
Chapter 3 PR 2.0 in a Web 2.0 World
Chapter 4 Traditional vs. New Journalism
Chapter 5 PR Is about Relationships
PR 2.0 = New Relationship Strategies
Part II Facilitating Conversations: New Tools and Techniques ...
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