O'Reilly logo

Pursuing Information Literacy by Emmett Lombard

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

2

Business

The two fundamental roles in any business are seller and buyer. Buyer can be considered seeker in terms of looking for a product to buy, while seller is provider in providing a product or information about it. This chapter examines those roles, but also buyer as provider and seller as seeker, along with the different types of information that exist. There are many information literacy relationship and role transformations in business.

Buyer as seeker

How can the process of buying a product align with the information literacy components?

Identify: the buyer decides he or she wants a certain product. Here is where buyers often run into trouble. Phenomena such as ‘impulse buying’ have created global credit crises. Buyers buy first and ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required