How Sales Pages Help You Sell Your E-Book
A sales page has one goal: to get readers to click the Buy button. The sales page might be a page on your website or a one-page website. Sometimes, an author creates a stand-alone site to sell an e-book â without a blog, an About page, contact information, or other distractions. This strategy can be quite powerful if you have a niche nonfiction book to promote. If you plan to write a series of books or youâre using your books as only one part of your business, youâll probably want to have a whole website in addition to your sales page.
Assuming that your sales page is part of a larger site, it helps the reader by collating all the information about your e-book in one place. Busy readers donât want to hunt on your website for a table of contents here, quotes from reviews there, and snippets of information in long-buried blog posts somewhere else.
Your sales page should be as positive as possible. It isnât the place to voice doubts or worries about your e-book. Obviously, you must not lie or exaggerate â but you can and should be enthusiastic about how your e-book can help (or entertain) the reader.
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