Planning and Writing Your Website’s Pages

After your great-looking design is in place, it’s time to think about the basic content of your website. Though the point of a blog-style site, of course, is that you can easily add new posts (dated content) and pages (undated content, usually shown on the navigation menu) over time, you should have basic pages in place from the start.

An About page with details about you and your e-book

When visitors open a website, one of the first things they want to know is what the site is all about, such as who’s behind it and its purpose. An About page answers these questions.

The About page is normally written in the first person, as in “I’m Ali Luke, a writer from Oxford in the United Kingdom,” not “Ali Luke is a writer from Oxford in the United Kingdom.” The About page can include these elements:

check.png Biographical details about you, especially ones that are relevant to your e-book: For example, if you have a relevant qualification or related work experience, that’s definitely worth including — it helps inspire readers’ confidence in your expertise.

check.png Information about your e-book: Not everyone who visits your site will know that you have an e-book for sale. Visitors might find you via a link on Twitter or a search engine such as Google. ...

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