Chapter 15
Marketing Your E-Book via Amazon and Other Online Stores
In This Chapter
Writing an appealing blurb about your e-book
Inspiring your first reviews from readers
Emulating successful authors in your genre or niche
Boosting sales of your e-book with price pulsing
Many authors, after writing e-books and successfully publishing them online, believe that the hard work is done. They may even crack open the champagne, sit back, and wait for their e-books to rocket up the bestseller charts.
Sadly, these authors are doomed to disappointment. Millions of e-books are available from big-name stores, such as Amazon, and thousands more arrive every day. A brand-new e-book, with a basic description and no reviews, is unlikely to attract much attention.
This chapter sets you up for marketing success by showing you how to optimize your e-bookâs page at Amazon.com. Readers use this page to find out about your e-book before buying it â you can see an excellent example at www.amazon.com/Pentecost-An-ARKANE-Thriller-ebook/dp/B004JHYA6A
. (Though similar tips apply to other stores, I use ...
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