Part III
Creating Your Website
In this part . . .
Your website, a crucial marketing and sales tool, acts as a salesperson whoâs available 24-7, always ready and waiting to greet potential new customers â from anywhere in the world. Because you may feel confused or overwhelmed by the idea of setting up a website, though, this part is designed to give you a simple, free way to get your own site online.
I cover how to set up a website using WordPress in Chapter 9, and I guide you to the types of pages you might want to include on your site and explain how best to write them. The most important page you create is the sales page; in Chapter 10, I explain what it is and how to get it right, by giving you tips on how to approach the text and formatting and showing you where to find images and other types of graphics.
