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Publicize Your Business by Infinite Ideas, Mike Park

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2. Grab the media’s attention

Coming up in this chapter

  • Why you should bother with media relations
  • Select the right types of media for your business
  • Prepare news stories about your organization
  • Treat journalists as customers
  • Good photographs make all the difference
  • Get the most from broadcasting media

The first steps in media publicity

You?

Does it annoy you when you see your competitors written about in the press, especially when your organization makes a better product and you have more sensible things to say?

The previous chapter dealt with defining what you want to say, who you are going to say it to, and how you are going to look. Now it is time to examine the media (newspapers, magazines, radio, TV and their on-line equivalents and ...

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