2. Grab the media’s attention
Coming up in this chapter
The first steps in media publicity
Does it annoy you when you see your competitors written about in the press, especially when your organization makes a better product and you have more sensible things to say?
The previous chapter dealt with defining what you want to say, who you are going to say it to, and how you are going to look. Now it is time to examine the media (newspapers, magazines, radio, TV and their on-line equivalents and ...