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Publicize Your Business by Infinite Ideas, Mike Park

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1. You, your market, your image

Coming up in this chapter

  • Define your unique qualities
  • Know your market and customers
  • Avoid wastage in marketing
  • A little research goes a long way
  • Understand the visual image
  • Get the most from a graphic designer
  • Develop the right visual style
  • Decide what’s special about you

Decide what’s special about you

You?

Are you ever at your wits’ end in trying to attract customers who you’re sure should be doing business with you, rather than your rivals?

You can be absolutely certain of one thing: you are different. Even if you make the same product or offer the same service as your competitors, there will be something unique to you that will appeal to your customers. This is what you must define at the outset and then ...

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