Are you sure that there are customers out there who should be doing business with you? And are you at a loss as to how to attract their attention? Are you frustrated when you see your rivals singing their own praises in the media? If you agree that publicity plays an essential role in business success but feel you would need an expensive PR specialist to raise your profile effectively, think again. In Publicize your business Mike Park reveals the tricks of the trade and explains how anybody can successfully publicize their own products and services to reach a host of potential new customers. This book will teach you: How promoting your uniqueness will make you a winner; how to identify your customers and communicate with them; how to improve your promotional punch; how to make yourself attractive to the media; how to get your message across cost effectively.