Frameworks for Ethical Reasoning
One of the nagging questions to emerge from the great corporate scandals at the beginning of the 21st century is “Where were the public relations people at all those companies?”
The two largest companies convicted of accounting fraud—Enron and WorldCom—each had highly paid public relations officers. They managed to get their CEOs—and even their chief financial officers—on the covers of leading publications. Both companies consistently ranked at the top of reputation surveys, lauded for their innovation and reliable earnings growth. Yet, when the music stopped, both companies ended up in bankruptcy, their most senior executives went to jail, and thousands of their employees lost their jobs. Their public ...
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