Every October, National Football League (NFL) stadiums across the country are awash in pink. The cheerleaders’ little outfits and pompoms, the penalty flags, the players’ cleats, gloves, and wristbands, quarterback towels, referee whistles and caps, sometimes even portions of the field itself—all pink. It is the NFL’s annual campaign to “help fight breast cancer.” The league even donates a portion of proceeds from sales in the NFL Shop to the American Cancer Society’s programs to increase awareness, education, and screenings for women over 40.
Since the program began in 2009, the league has raised more than $8 million by selling pink NFL merchandise and auctioning off pink apparel worn in the game.1 According ...
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