Preface

Generally, social media texts focus on specific aspects only, and do not provide overall guidance as to the issues and related remedies. Furthermore, other texts often deal with mass media issues (such as newspaper, television and radio), but these do not usually address Internet-driven social media.

When Chandos Publishing commissioned a series of books on social media, and its impacts and trends, I saw this as the opportunity for an overall guide to the key components of corporate and academic use, socio-political impact and legality.

I was spurred onward by the chief objective of the publisher in seeking practical – rather than theoretical – information that was easy to digest. This struck me as being ideal as an avenue to deliver ...

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