Emphasis on Ease of Use
The need to make portal use intuitive and convenient cannot be overstated. Of course, users will have different ideas about what constitutes “intuitive” and “convenient,” but we can get consensus on 80% of ease-of-use factors by adopting a few design principles.
Keep a user-centric perspective.
Personalize the services offered.
Follow recognized design patterns.
Use a single sign-on service.
A customer-centric perspective means designing the portal around how users think about the business processes supported by the portal. Conversely, it means not designing the portal based on the implementation of underlying systems. For example, a customer making an online purchase thinks in terms of finding products, adding them to a ...
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