Chapter 1: The Value of Prototyping
Every year, millions of people get a glimpse into the future—the concept car. Manufacturers invest several years and millions of dollars into these one-of-a-kind creations. Most of them never make it to mass production. Those that do are often a fraction of the original vision.
The automotive industry is highly competitive. Innovation is not only a means to stay ahead, but also often one of survival. Each concept is an exercise in design, an exploration into what’s possible, what’s feasible, and what’s marketable—it’s a prototype.
This method of prototyping has been a core part of the auto industry for decades. While these concept cars are expensive, it’s much more expensive to retool all the necessary machines ...