Contents
1: Recognizing and Protecting Your Company’s Intellectual Property
The Value of Intellectual Property
The Four Key Types of Intellectual Property
Types of Intellectual Property Owned by Business Professionals
Complementary Strategies to Protect Intellectual Property
Using Intellectual Property Assets to Increase Revenue
Affirmative Strategies to Protect Intellectual Property Assets
How Rights in Marks Are Acquired: Federal Registration, State Registration, and Common Law Rights
What Can Be Protected under Trademark Law
Exclusions from Trademark Protection
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