Book description
A company’s most valuable assets may not be physical. This book shows how to protect them without fences or security guards!
You can’t touch it or feel it. Sometimes you can’t even see it. Yet, intellectual property continues to soar in value, comprising an increasingly greater portion of a typical company’s assets. In the age of instant global communication, understanding what intellectual property is, how to protect it, and how to enhance its value are prerequisites for corporate survival.
Enter attorney Deborah E. Bouchoux and her informative book, Protecting Your Company’s Intellectual Property. Packed with fascinating and illuminating examples, this book is a succinct, yet comprehensive discussion of the four key areas of intellectual property: trademarks,copyrights, patents, and trade secrets. In addition to defining these areas (for instance, did you know that customer lists and marketing plans are protectable trade secrets?), the book offers practical tools for protecting intellectual property, including:
- Trademark and copyright application forms
- Sample employment agreements
- An Internet usage policy
- Tips on preventing unauthorized dissemination of information via the Web
- A guide for conducting an IP audit
- And much, much more.
Table of contents
- Cover
- Title
- Contents
- List of Figures
- Preface
- Acknowledgments
-
1. Recognizing and Protecting Your Company’s Intellectual Property
- The Value of Intellectual Property
- The Four Key Types of Intellectual Property
- Types of Intellectual Property Owned by Business Professionals
- Complementary Strategies to Protect Intellectual Property
- Using Intellectual Property Assets to Increase Revenue
- When to Obtain Legal Counsel
- Affirmative Strategies to Protect Intellectual Property Assets
- 2. Trademark Basics
- 3. Trademark Selection and Searching
-
4. The Trademark Application Process
- Types of Applications
- The U.S. Patent and Trademark Office
- The Benefits of Federal Registration
- The Trademark Application
- Filing and Other Formalities
- Examination of the Application
- Publication for Opposition
- Issuance of Certificate of Registration or Notice of Allowance
- Effect of Registration
- International Protection
- 5. Maintaining, Monitoring, and Transferring Your Trademark
- 6. Trademark Infringement, Cancellations, and Dilution
- 7. Trademarks and the Internet
- 8. Copyright Basics
- 9. The Rights of Copyright Owners
-
10. The Copyright Application Process: Ownership, Registration, Notices, Duration, and Transfers
- Copyright Ownership
- Works Made for Hire
- Benefits of Copyright Registration
- Introduction to Copyright Applications
- The Copyright Application
- Short Form Applications
- Filing the Application
- Examination of the Application and Registration
- Notice of Copyright
- Duration of Copyright Protection
- Transfers of Copyright
- Termination of Transfers
- International Copyright Protection
- 11. Introduction to Copyright Infringement: Access and Substantial Similarity
- 12. Emerging Copyright Trends: Software Usage and Internet Policies
- 13. Patent Basics
-
14. Patent Searching, Patent Applications, Duration, and Transfers
- The Need for a Patent Search
- The Utility Patent Application Process
- Examination of the Patent Application
- Allowance, Issue, Correction, and Reissue of Patent
- Patent Marking
- Patent Duration and Maintenance
- Design and Plant Patent Applications
- Patent Transfers and Licenses
- International Patent Protection
- 15. Patent Infringement
- 16. Emerging Patent Trends
- 17. Trade Secret Basics
- 18. Unfair Competition
- 19. Owning the Work Product of Your Employees and Independent Contractors
- 20. Internal Processes for Greater Protection: Audits and Infringement Policies
- Appendix: Information Resources
- Index
- Copyright
Product information
- Title: Protecting Your Company's Intellectual Property
- Author(s):
- Release date: February 2006
- Publisher(s): AMACOM
- ISBN: 9780814426111
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