The Four Types of Trademarks

There are four different types of trademarks:

  1. Trademark. A trademark includes any word, name, symbol, or device (or combination of such) used to identify and distinguish one's goods or products from those of another and to indicate the source of such goods or products. Thus, trademarks are used in the advertising and marketing of tangible goods, such as WHEATIES® for cereal, WINDOWS® for software, or ACURA® for cars.

  2. Service mark. A service mark includes any word, name, symbol, or device (or a combination of such) used to identify the services or intangible activities performed by one person for another, identify and distinguish one's services from those of another, and indicate the source of such services, such ...

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