Using Intellectual Property Assets to Increase Revenue

Intellectual property can be bought, sold, and licensed just as any other asset can. Rather than develop a software program, a company may choose to buy it from another. In fact, companies have been known to purchase certain assets or business divisions to make themselves less attractive to aggressors, who may then encounter antitrust objections if they attempt to acquire the first company.

Companies that no longer use certain assets should consider selling them outright. The sale of a company or of most or all of its assets is accompanied by a thorough review by the buyer, called the due diligence review. The buyer will want to know what trademarks, copyrights, patents, and trade secrets ...

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