Prospective Ergonomics

5Analysis of 12 Design Case Studies

5.1. Introduction

In this chapter, a “within case study” analysis has been performed, where each case has been reflected upon based on the following dimensions: orientation, method, practice and value creation. A retrospective case study research method has been used for building a more succinct understanding of the differences and similarities between prospective ergonomics and strategic design, as well as their superior and subordinate levels of embodiments. The cases were grouped and analyzed according to ergonomic intervention and structurally presented to facilitate cross-comparisons in Chapter 6.

5.2. Analysis of cases within corrective ergonomic intervention

In this section, the following cases will be discussed within the context of corrective ergonomic intervention:

• – USB-memory stick for customer recruitment;
• – anthropometric considerations for embarkation and disembarkation at bus shelters;
• – digital human models in work system design and simulation.

5.2.1. USB memory stick for customer recruitment (USB)

In this “Lady’s Card” credit card campaign, the United Overseas Bank of Singapore (UOB) commissioned the design and development of a USB memory stick to recruit female applicants. The manufacturing of the memory stick was realized by Valen Technologies, through the purchase the electronics and molding of plastic parts at significantly affordable prices. This made it attractive for UOB to purchase large quantities to be distributed ...