PART VSPEED:Accelerate and Move Forward
Large is no longer in charge…. Leverage will belong to the nimble and the swift.
—Sumner Redstone
Throughout this book, I’ve shared with you the principles of Strategy, Story, Strength, and Simplicity, and how they all work together to fuel your marketing and move your business forward. In this last part of the book, I’ll show you how the final principle, Speed, can lead you to great success in two ways: first, by taking advantage of opportunities as they arise, and second, by swiftly gathering the right results through measurement and analysis.
Chapter 10 covers numerous topics to help you put the pedal to the metal without jeopardizing the quality of your efforts. You’ll learn the value of tracking your ...
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