PART IVSIMPLICITY:Keep the Plan and Process Straightforward
The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and then starting on the first one.
—Mark Twain
Whether you’ve read through the entire book sequentially and reflected upon your marketing strategy, story, and strengths, or you’ve jumped straight to this section, I’ll assume your mind is buzzing with ideas on how to get started creating your marketing plan. You have clear goals, a good amount of research to back you up, and many projects you want to implement. On paper, and especially in your head, it’s a maze of information that begs to be simplified. And that’s the theme of this section: ...
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