PART IIISTRENGTH:Boost Your Efforts by Extending Your Reach
No one can whistle a symphony. It takes a whole orchestra to play it.
—H.E. Luccock
Up until this point in the book, you’ve looked inward to find the best strategies for your marketing, as well as viewed the landscape to see where and how your products and services fit. You’ve learned more about how to brand your offerings and narrowed your audience to be able to deliver a compelling message to exactly the right people. That’s no small task, and in this third section of the book, I’ll explain why you don’t have to do everything on your own. The power of your marketing is made much greater by building a virtual team of your customers, partners, and opinion influencers (such as the media)—all ...
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