PART ISTRATEGY:Set Your Course for Success
It’s incredibly easy to get caught up in an activity trap, in the business of life, to work harder and harder at climbing the ladder of success only to discover it’s leaning against the wrong wall.
—Stephen R. Covey
Envisioning your success and setting clear goals to help you get there are the first steps toward effective marketing. The process of defining your goals includes familiarizing yourself with the environment you’re working in, including the ins and outs of your business and beyond. Ignoring these initial steps is like trying to build a house without knowing the first thing about construction. Most marketing plans that don’t work are shortsighted and lack specific objectives. Others are well-thought-out ...
Get Propel now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
