Propel

FOREWORD

by Maggie Winkel, Director of Merchandising, Nike, Inc

IN MY 25 YEARS of professional experience I have enjoyed the good fortune of participating in and leading the furthering, developing, and redeveloping of some of the apparel industry’s greatest brands: Levi Strauss, Macy’s, GAP Inc., Ann Taylor LOFT, and Tommy Bahama. I’ve also had the pleasure of advising savvy entrepreneurs on their way to creating the next great brand, which brings me to how I met Whitney Keyes.

I was hosting a panel interview of marketing experts during an entrepreneurial exposition, and Whitney was on the panel. During the course of the discussion, Whitney’s passion for marketing shone through—her responses were rooted in strategy, common sense, fun, and a do-it-yourself ...