Contents
Foreword by Maggie Winkel, Director of Merchandising, Nike, Inc.
PART I: STRATEGY—Set Your Course for Success
Chapter 1: Pick Your Priorities
PART II: STORY—Connect With the People Who Matter Most
PART III: STRENGTH—Boost Your Efforts by Extending Your Reach
Chapter 5: Leverage Your Customers
Chapter 6: Form Powerful Partnerships
Chapter 7: Amplify Through Media and Opinion Influencers
PART IV: SIMPLICITY—Keep the Plan and Process Straightforward
Chapter 8: Create an Action Plan
Chapter 9: Start Small and Grow Tall
PART V: SPEED—Accelerate and Move Forward
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