Propel

CHAPTER 9Start Small and Grow Tall

IN THE LAST CHAPTER, you clarified what you need to accomplish with your marketing by creating an action plan for your projects. But how do you get your ideas off the ground? How do you implement all of the good ideas in your plan and turn them into actions that get results? The easiest way to begin getting traction with your plan is to use what I call the “start small and grow tall” method. Some people might tell you to “go big or go home,” but if you keep things simple from the get-go, chances are, you’ll always stay on track and minimize your chances of failure. You need to create a simple process that works for you. Start with the most logical first small step, pounce on easy-to-do opportunities, and you’ll ...